Brand strategy for the people against dirty
Ecover / Method

Ecover, a Belgium-based manufacturer of ecologically sound cleaning products, acquired Method, an American company in the same industry. Both brands shared their love for green chemistry and the mission not to harm the environment with their products.

Challenges

The brand positioning of Ecover and Method was completely different. While Ecover was more focused towards the deep green consumer, Method positioned itself as a young, sustainable and hip brand. After the merger the company faced an integration challenge, both on a strategic level as well as from a branding perspective.

Actions

The Terrace became the independent coach and sparring partner for the international leadership team during the integration process.

Results

  • Through a carefully managed integration process we co-developed the new Global Business Strategy, the desired joint culture, matching values and way of working.
  • We aligned go-to-market plans in Europe in mainstream retail and natural foods industry.

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