Training utz certified on sustainable marketing
UTZ

UTZ Certified is a program and a label for sustainable farming. As of 2014, they are the largest sustainable farming program on coffee and cocoa worldwide. UTZ enables farmers to learn better farming methods, improve working conditions and take better care of their children and the environment.

Challenges

UTZ Certified finds it important that their customers – coffee, tea and chocolate brands – can convince consumers of the importance of sustainable production. Their Customer Marketing unit was created to help their customer brands tell their own sustainability story endorsed by UTZ. UTZ Certified approached The Terrace to help them to get focused on how to get to work with the Customer Marketing unit.

Actions

  • We trained the UTZ team on the latest developments in the field of sustainable marketing and together we explored opportunities to start a conversation about sustainability between brands, consumers, and other stakeholders, using our Collaboration Model for Sustainable Marketing.

Results

  • The UTZ team was up to date on the latest developments and trends in sustainable marketing
  • Together, we defined the core messages on which the brands should communicate about UTZ to their consumers
  • Together, we developed a pitch presentation for one of their customers, which can be used as a starting point to talk about joint marketing efforts.

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