Brand purpose training: What is the purpose of your brand?

Brand Purpose should be at the center of every decision the brand makes. It guides the way the brand is seen and valued by all stakeholders. Purpose is all about enhancing people’s lives from the core of your business. The aim of this training is to help you discover how to (re)define the purpose of your own brand. By guiding you through our 5 step Brand Purpose Model you get insight in the purpose finding process and you will see many examples of brands that got it right and those who don’t. Let us share our branding expertise with you!

Why join this training?

Our Brand Purpose training offers insight into the opportunities for your brand true nature. This is the perfect training if you:

  • Are a brand manager or communication specialist who is passionate about making a positive impact (just like us!)
  • Are eager to learn how to define the purpose of your brand.
  • Want to know how to bring the purpose finding process to your colleagues.

At the end of the day…

  • You are inspired by the different brand purpose examples.
  • You understand our five step Brand Purpose model and the opportunities for your own brand.
  • You have analyzed your current brand positioning and whether it is in line with your true nature.
  • You’ve made some new friends!

About The Terrace

The Terrace wants to inspire companies and consumers to make better, more sustainable choices. We are a strategy agency that helps organisations live up to their sustainability potential, through creative marketing & communication. We support clients with (brand) strategies, stakeholder dialogues, communications and reporting.

This training will be led by The Terrace’s founder and brand purpose expert Leontine Gast. Leontine inspires and supports many companies to take innovative steps to deliver value to their business and society. With her creative and pragmatic mind she loves to dig deep into a good challenge to make this world future proof.

Practical information

The training will take place at our office in Amsterdam on the date(s) mentioned above. We begin at 10.30 hrs. and finish at 17.00 hrs., including a delicious organic lunch and afternoon drinks.

Please keep in mind that our workshops and trainings are given either in Dutch or English. Please double check in the date-overview above in which language your selected training is given.

Interested to join?

There is a limited amount of 8 seats per training, so don’t wait too long to register! For more information you can also send us an email to or give us a call on +31 (20) 33 74 271 and we’ll get in touch with you ASAP!


EUR 495,- excl. VAT

Next Brand Purpose training(s)

Register here:

Not able to attend? Prefer another language? Send us an e-mail.

The strategy agency for positive change

WG Plein 153/156
1054 SC Amsterdam
+31 (20) 337 42 71

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This post is also available in: nlNederlands (Dutch)