A business model for the circular economy



Ahrend makes office furniture that is not only beautiful and environmentally best in class, the products also have a long life span. The second hand market was growing, but Ahrend did not benefit from that. The main question was: How can we enter the second hand market and create value in a circular business model?


We co-created the Ahrend Next Life concept: collecting, refurbishing and re-selling used Ahrend products.


The launch of a new business model that served the need of customers looking for high quality and circular solutions. Fun fact: some of the chairs at The Terrace office are Ahrend Next Life.